OFF THE COURT is a digital solution that will boost the WNBA's overall league engagement by capitalizing on its rising popularity and unique fans, who enjoy supporting leaders of social movements.
Through a dedicated space on the existing website, fans will have the opportunity to connect with players beyond basketball, tapping into the league's leadership in social movement and culture.
Collaborative ideation, organized design handoffs, and charismatic presentations to WNBA staff were crucial elements of our process.
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A schedule to keep fans up-to-date on what event is happening, where it’s taking place and when.
A collection of articles, projects, and impacts WNBA players are making on the world of social justice.
WNBA is style. We’ll showcase your league fits and explain how fashion empowers your athletes.
Repping your favourite player's jersey is important to elevating superstars and connection!
Tracks the unique IP addresses viewing wnba.com per month.
We want to increase this number as it's an indicator of WNBA fandom.
Tracks how often a user immediately leaves the page after viewing.
This helps us understand how often our product satisfies our user's needs.
This indicates how many pages the average viewer visits each time they go to wnba.com.
We want to increase this number as it communicates the level of appreciation our fans have for our product's diverse offers.
Collaborative design work was captivating, teaching me negotiation, prioritization, and effective teamwork within just 24 hours. I now feel more confident to contribute significant value to future projects by leveraging my experiences and seamless integration into teams.
Early involvement of developers and data scientists was vital. Rather than sending them a nearly finished wireframe late at night, we prioritized their success by seeking their input and meeting their requirements. They expressed the importance of sharing files as we made progress throughout the night, enabling them to create frameworks for their development tasks.
Initially, our team faced a disadvantage without a Digital Marketer, but dwelling on the negative hindered our progress. As a negotiator, I endeavored to foster collaboration and strive for our best work. Looking back, I recognize that prioritizing time and focusing on solutions rather than problems would have led to a superior product.
During the presentation, despite its quality, we lacked coordination and structure due to it being our first delivery. Assigning specific roles, such as a reviewer, transition coordinator, and dedicated presenter, would have improved the outcome. While I attempted to help, I now recognize the need for better effectiveness in similar situations. Valuable lessons learned for the future!